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Banking on Digital Growth
The Strategic Marketing Manifesto to Transform Financial Brands
Taschenbuch von James Robert Lay
Sprache: Englisch

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Beschreibung
If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.
Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.
Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next.
In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader-not a cost center.
If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.
Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.
Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next.
In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader-not a cost center.
Über den Autor
James Robert Lay is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. As a digital anthropologist, he wrote the bestselling book Banking on Digital Growth, and his weekly podcast educates financial brand leaders in more than 140 countries. As the founder and CEO of the Digital Growth Institute, James Robert teaches marketing and sales leaders at financial brands how to level up their loan and deposit growth. He has also been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News & World Report, Quartz, American Banker, and Credit Union Times.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781544507712
ISBN-10: 1544507712
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lay, James Robert
Hersteller: Lioncrest Publishing
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 17 mm
Von/Mit: James Robert Lay
Erscheinungsdatum: 19.05.2020
Gewicht: 0,399 kg
Artikel-ID: 118273799
Über den Autor
James Robert Lay is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. As a digital anthropologist, he wrote the bestselling book Banking on Digital Growth, and his weekly podcast educates financial brand leaders in more than 140 countries. As the founder and CEO of the Digital Growth Institute, James Robert teaches marketing and sales leaders at financial brands how to level up their loan and deposit growth. He has also been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News & World Report, Quartz, American Banker, and Credit Union Times.
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781544507712
ISBN-10: 1544507712
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Lay, James Robert
Hersteller: Lioncrest Publishing
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 17 mm
Von/Mit: James Robert Lay
Erscheinungsdatum: 19.05.2020
Gewicht: 0,399 kg
Artikel-ID: 118273799
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