David Reed: Becoming Data Literate

Cover: 9780857199270 | Becoming Data Literate | David Reed | Taschenbuch | Englisch | 2021

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Sprache: Englisch

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Beschreibung

Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making.

But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end?

Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.

Über den Autor

David Reed is a professional, skilled communicator with deep domain knowledge of data and analytics. His career has followed the evolution of data's use as a corporate asset, from the rapid growth of direct marketing in the late 1980s through the 1990s, via CRM and one-to-one marketing, through the arrival of digital and mobile channels and into the world of big data, AI and machine learning. In 2005, he pioneered journalism about the role of data and analytics in business before joining DataIQ in 2011 where he has continued to advocate, innovate and educate the data community.

Details

Erscheinungsjahr:	2021
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Reihe:	Harriman House
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780857199270
ISBN-10:	0857199277
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Reed, David
Hersteller:	Macmillan Publishers Int Ltd - MDL Harriman House
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	212 x 134 x 18 mm
Von/Mit:	David Reed
Erscheinungsdatum:	31.08.2021
Gewicht:	0,27 kg