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Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project.
Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.
Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project.
Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.
Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK.
Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.
Organisational Inquiry: challenges and opportunities
The investigative process
The importance on context: stakeholders, power and ethics
Starting to think seriously about a project
PART 2: THE ACADEMIC RESEARCH PROCESS
Exploring `the literature
Refining a research question
Seeking evidence
Choosing a research method
Drawing valid conclusions
PART 3: METHODS AND APPROACHES
Desk research
Action research
Interviews and focus groups
Questionnaires
Case research
Using qualitative data
Descriptive statistical methods
Inferential statistical methods
PART 4: PRACTICAL RESEARCH MANAGEMENT
Managing the project
Managing clients
Managing your learning
Managing to communicate
Glossary of terms
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781843982289 |
| ISBN-10: | 1843982285 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Cameron, Sheila
Price, Deborah |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 264 x 197 x 38 mm |
| Von/Mit: | Sheila Cameron (u. a.) |
| Erscheinungsdatum: | 24.11.2009 |
| Gewicht: | 1,425 kg |
Sheila Cameron is a senior lecturer at the Open University Business School (OUBS), UK.
Deborah Price is a lecturer in Management at the Open University Business School (OUBS), UK.
Organisational Inquiry: challenges and opportunities
The investigative process
The importance on context: stakeholders, power and ethics
Starting to think seriously about a project
PART 2: THE ACADEMIC RESEARCH PROCESS
Exploring `the literature
Refining a research question
Seeking evidence
Choosing a research method
Drawing valid conclusions
PART 3: METHODS AND APPROACHES
Desk research
Action research
Interviews and focus groups
Questionnaires
Case research
Using qualitative data
Descriptive statistical methods
Inferential statistical methods
PART 4: PRACTICAL RESEARCH MANAGEMENT
Managing the project
Managing clients
Managing your learning
Managing to communicate
Glossary of terms
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781843982289 |
| ISBN-10: | 1843982285 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Cameron, Sheila
Price, Deborah |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 264 x 197 x 38 mm |
| Von/Mit: | Sheila Cameron (u. a.) |
| Erscheinungsdatum: | 24.11.2009 |
| Gewicht: | 1,425 kg |
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