Case Studies in Strategic Management

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Sprache: Englisch

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Beschreibung

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.

The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

Über den Autor

Andreas Biagosch worked for McKinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich.

Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.

Zusammenfassung

Merges theoretical knowledge, strategic thinking and specific analysis with practical business decisions

Presents a new approach to case studies applied at the TUM School of Management

Includes two case studies that won the international case writing competition at EFMD

Inhaltsverzeichnis

Chapter 1: Case: The renewed case seminar.- Chapter 2: Supporting companies and participating managers in case study presentations.- Chapter 3: Case: unu GmbH: Sharing is caring - a suitable business model for e-scooter in Germany.- Chapter 4: Case: UBS - Acquisiton of Commerzbank AG as a possible growth strategy.

Details

Erscheinungsjahr:	2018
Fachbereich:	Betriebswirtschaft
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xx 91 S. 21 s/w Illustr. 45 farbige Illustr. 91 p. 66 illus. 45 illus. in color.
ISBN-13:	9783319955544
ISBN-10:	3319955543
Sprache:	Englisch
Herstellernummer:	978-3-319-95554-4
Einband:	Gebunden
Redaktion:	Biagosch, Andreas Friedl, Gunther
Herausgeber:	Gunther Friedl/Andreas Biagosch
Auflage:	1st edition 2019
Hersteller:	Springer International Publishing
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	241 x 160 x 12 mm
Von/Mit:	Andreas Biagosch (u. a.)
Erscheinungsdatum:	22.09.2018
Gewicht:	0,342 kg

Artikel-ID: 113923157