Adrian Furnham: Children as Consumers

Cover: 9780415185356 | Children as Consumers | Adrian Furnham (u. a.) | Taschenbuch | 1998

Rückseite: 9780415185356 | Children as Consumers | Adrian Furnham (u. a.) | Taschenbuch | 1998

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

72,40 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Über den Autor

Furnham, Adrian; Gunter, Barrie

Inhaltsverzeichnis

Preface 1. The Importance of the Children's Market 2. Socialization of Child Consumers 3. What Do Children Consume? 4. Children's Use and Understanding of Money 5. Advertising and Children: Attention, Awareness and Understanding 6. Advertising and Children: Influences and Effects 7. Reaching Child Consumers 8. Protecting Child Consumers [References / Author Index / Subject Index]

Erscheinungsjahr:	1998
Fachbereich:	Allgemeines
Genre:	Importe , Psychologie
Rubrik:	Geisteswissenschaften
Thema:	Lexika
Medium:	Taschenbuch
ISBN-13:	9780415185356
ISBN-10:	0415185351
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Furnham, Adrian Gunter, Barrie
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 12 mm
Von/Mit:	Adrian Furnham (u. a.)
Erscheinungsdatum:	26.03.1998
Gewicht:	0,351 kg