Introduction 1

Part I: Laying the Foundations of Competitive Strategy 7

Chapter 1: Gearing Up to Get Competitive 9

Chapter 2: Laying the Foundations of Strategy 23

Part II: Being Competitive 41

Chapter 3: Feeling the Effects of the Forces of Competition 43

Chapter 4: Scanning and Analysing Your Competitive Environment 61

Chapter 5: Looking to Leadership 85

Part III: Putting Strategic Management into Action 101

Chapter 6: Assessing Your Competition 103

Chapter 7: Appraising Investments 125

Chapter 8: Finessing Your Finances 147

Chapter 9: Matching Products and Services with Your Customers and Clients 167

Chapter 10: Putting Your Competition in Context 189

Part IV: Enhancing Your Competitive Strategy 203

Chapter 11: Pulling Together a Comprehensive Strategic Plan 205

Chapter 12: Defining and Establishing Organisation Structure and Culture 219

Chapter 13: Doing The Right Things: Ethics 237

Chapter 14: Wrangling with Risk 253

Part V: Looking Towards Your Future 275

Chapter 15: Venturing Into Mergers, Acquisitions and Takeovers 277

Chapter 16: Getting the Big Picture: Globalisation 293

Chapter 17: Pointing Your Company Towards the Future 311

Part VI: The Part of Tens 325

Chapter 18: Ten (Or So) Great Books on Competitive Strategy in Action 327

Chapter 19: Ten (Or So) Questions to Ask About Any Corporate Investment 333

Chapter 20: Ten Tips on Mergers and Acquisitions 339

Chapter 21: Ten (Or So) Top Ways to Manage Risk 347

Index 355