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Beschreibung
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.
Details
| Erscheinungsjahr: | 1998 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781861523716 |
| ISBN-10: | 1861523718 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Foxall, Gordon
Foxall, G. R. Foldsmith |
| Auflage: | Revised |
| Hersteller: | Cengage Learning |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | black & white illustrations |
| Maße: | 246 x 189 x 19 mm |
| Von/Mit: | Gordon Foxall (u. a.) |
| Erscheinungsdatum: | 25.06.1998 |
| Gewicht: | 0,601 kg |
Details
| Erscheinungsjahr: | 1998 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781861523716 |
| ISBN-10: | 1861523718 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Foxall, Gordon
Foxall, G. R. Foldsmith |
| Auflage: | Revised |
| Hersteller: | Cengage Learning |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | black & white illustrations |
| Maße: | 246 x 189 x 19 mm |
| Von/Mit: | Gordon Foxall (u. a.) |
| Erscheinungsdatum: | 25.06.1998 |
| Gewicht: | 0,601 kg |
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