Greg Logan: Creating a Blockbuster Brand

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Sprache: Englisch

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Beschreibung

Learn the secrets of successful movie storytelling for your business. For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now. Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results. Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear. Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more. Start capturing the attention of your audience - and their wallets. Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.

Über den Autor

Greg Logan is a global leader in brand storytelling, based in Los Angeles, CA. For over 30 years, the world’s biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.

Details

Erscheinungsjahr:	2025
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781636985527
ISBN-10:	1636985521
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Logan, Greg
Hersteller:	Morgan James Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	178 x 127 x 12 mm
Von/Mit:	Greg Logan
Erscheinungsdatum:	24.06.2025
Gewicht:	0,219 kg