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Cover: 9780123749215 | Design to Thrive | Tharon Howard | Taschenbuch | Englisch | 2010
Dekorationsartikel gehören nicht zum Leistungsumfang.
Design to Thrive
Creating Social Networks and Online Communities That Last
Taschenbuch von Tharon Howard
Sprache: Englisch

38,95 €*

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Lieferzeit 4-7 Werktage

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Beschreibung
Social networks and online communities -- such as Facebook, LinkedIn, and Second Life -- are reshaping the way we communicate, both in our personal and professional lives. What makes them succeed or fail? What draws us in? What makes us join and keep coming back? Entrepreneurs and businesses are trying to figure this out and theyre turning to user experience (UX) designers. Though UX professionals are well-equipped to create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user. This book presents tried and tested design methodologies, based on the authors decades of research that ensure successful and sustainable online communities -- whether a wiki for employees to share procedures or for the next Facebook. It provides designers with tools to generate informed creative and productive design ideas, to think proactively about the communities they are building, to avoid common pitfalls, and to design communities that encourage users to actively contribute.
Social networks and online communities -- such as Facebook, LinkedIn, and Second Life -- are reshaping the way we communicate, both in our personal and professional lives. What makes them succeed or fail? What draws us in? What makes us join and keep coming back? Entrepreneurs and businesses are trying to figure this out and theyre turning to user experience (UX) designers. Though UX professionals are well-equipped to create a variety of interfaces, social networks require a different set of design principles and ways of thinking about the user. This book presents tried and tested design methodologies, based on the authors decades of research that ensure successful and sustainable online communities -- whether a wiki for employees to share procedures or for the next Facebook. It provides designers with tools to generate informed creative and productive design ideas, to think proactively about the communities they are building, to avoid common pitfalls, and to design communities that encourage users to actively contribute.
Über den Autor
With over 30 years of experience researching and effectively applying social networks, Tharon W. Howard is a nationally recognized leader in the field. He is a Professor at Clemson University where he teaches in the doctoral program in Rhetoric(s), Communication, and Information Design and the Master of Arts in Professional Communication program. As Director of the Clemson University Usability Testing Facility, he has conducted sponsored research aimed at improving and creating new software interfaces, online document designs, and information architectures for clients including IBM, NCR Corp., AT&T, Time-Warner, etc. Howard is the author of A Rhetoric of Electronic Communities, co-author of Visual Communication: A Writer's Guide, co-editor of Electronic Networks: Crossing Boundaries and Creating Communities.
Inhaltsverzeichnis
1. IntroductionI. Why are virtual communities and social networks so popular?II. History of virtual communities (spans 30 years -- what is fad and what is not)III. Business justification for implementing virtual communitiesIV. Differences between "adhocracy,? a "forum,? a "group,? a "virtual team,? a "social network,? and a "virtual community?? People are often sloppy with their use of these terms, which creates problems for designers. 2. What are the factors needed for sustainable online communities?I. What is a "heuristic? and why do we need one?II. RIBS theory/process3. RemunerationI. What is "remuneration??II. Case studies / popular examples?III. What are some best practice strategies for ensuring remuneration is functioning?4. InfluenceI. What is "influence??II. Case studies / popular examples?III. Best practice strategies for ensuring influence is functioning?5. BelongingI. What is "belonging??II. Case studies / popular examples?III. Best practice strategies for ensuring remuneration is functioning?6. SignificanceI. What is "significance??II. Case studies / popular examples?III. Best practice strategies for ensuring significance is functioning?7. ConclusionI. Summative discussion - lessons learned and how to apply them to designers' workII. How RIBS can be used to think about designing for emerging media and delivery systems-particularly those involving mobile computing and videoIII. RIBS' potential for the future of virtual community and social interface design
Details
Erscheinungsjahr: 2010
Fachbereich: Datenkommunikation, Netze & Mailboxen
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
ISBN-13: 9780123749215
ISBN-10: 0123749212
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Howard, Tharon
Hersteller: Elsevier Science
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 239 x 192 x 34 mm
Von/Mit: Tharon Howard
Erscheinungsdatum: 09.02.2010
Gewicht: 0,603 kg
Artikel-ID: 101391330
Über den Autor
With over 30 years of experience researching and effectively applying social networks, Tharon W. Howard is a nationally recognized leader in the field. He is a Professor at Clemson University where he teaches in the doctoral program in Rhetoric(s), Communication, and Information Design and the Master of Arts in Professional Communication program. As Director of the Clemson University Usability Testing Facility, he has conducted sponsored research aimed at improving and creating new software interfaces, online document designs, and information architectures for clients including IBM, NCR Corp., AT&T, Time-Warner, etc. Howard is the author of A Rhetoric of Electronic Communities, co-author of Visual Communication: A Writer's Guide, co-editor of Electronic Networks: Crossing Boundaries and Creating Communities.
Inhaltsverzeichnis
1. IntroductionI. Why are virtual communities and social networks so popular?II. History of virtual communities (spans 30 years -- what is fad and what is not)III. Business justification for implementing virtual communitiesIV. Differences between "adhocracy,? a "forum,? a "group,? a "virtual team,? a "social network,? and a "virtual community?? People are often sloppy with their use of these terms, which creates problems for designers. 2. What are the factors needed for sustainable online communities?I. What is a "heuristic? and why do we need one?II. RIBS theory/process3. RemunerationI. What is "remuneration??II. Case studies / popular examples?III. What are some best practice strategies for ensuring remuneration is functioning?4. InfluenceI. What is "influence??II. Case studies / popular examples?III. Best practice strategies for ensuring influence is functioning?5. BelongingI. What is "belonging??II. Case studies / popular examples?III. Best practice strategies for ensuring remuneration is functioning?6. SignificanceI. What is "significance??II. Case studies / popular examples?III. Best practice strategies for ensuring significance is functioning?7. ConclusionI. Summative discussion - lessons learned and how to apply them to designers' workII. How RIBS can be used to think about designing for emerging media and delivery systems-particularly those involving mobile computing and videoIII. RIBS' potential for the future of virtual community and social interface design
Details
Erscheinungsjahr: 2010
Fachbereich: Datenkommunikation, Netze & Mailboxen
Genre: Importe, Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
ISBN-13: 9780123749215
ISBN-10: 0123749212
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Howard, Tharon
Hersteller: Elsevier Science
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 239 x 192 x 34 mm
Von/Mit: Tharon Howard
Erscheinungsdatum: 09.02.2010
Gewicht: 0,603 kg
Artikel-ID: 101391330
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