Develop Your Marketing Skills | Taschenbuch

Cover: 9780749462246 | Develop Your Marketing Skills | Neil Richardson (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.

Über den Autor

Ruth Gosnay teaches at Leeds Business School in the UK. She has extensive experience working for household names in various marketing roles. Neil Richardson teaches at Leeds Business School in the UK. He has private sector experience in sales, marketing and customer service.

Inhaltsverzeichnis

1. Marketing: separating fact from fiction

2. The marketing environment

3. Customers in all their glory

4. Using research to make informed decisions

5. Product management

6. Right time, right place, right quantity, right condition

7. You paid how much?

8. How communication works

9. Services marketing vs marketing services

10. How to create a marketing plan

11. Sustainable marketing in the 21st century

12. Questions answered

Details

Erscheinungsjahr:	2010
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780749462246
ISBN-10:	0749462248
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Richardson, Neil Gosnay, Ruth M
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	216 x 140 x 10 mm
Von/Mit:	Neil Richardson (u. a.)
Erscheinungsdatum:	30.11.2010
Gewicht:	0,232 kg