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Differentiation Strategy
Winning Customers by Being Different
Taschenbuch von Kevin Holt
Sprache: Englisch

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Beschreibung
This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.
This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.
Über den Autor

Kevin Holt uses a combination of facilitated workshops and customer research to help organizations devise differentiation strategies that work. His hands-on experience makes him uniquely qualified to write this book. He has worked as a development officer and consultant in the hotel industry, where he sat on the executive committee of a national hotel chain, owned a small business, and, since 2001, conducted consulting and workshop engagements in the USA and in London, Geneva, Singapore, and Delhi. Kevin received a BS degree from the University of Wisconsin-Madison and an MBA from Arizona State University. He has developed an e-learning course that complements this book. For more information, go to [...]

Inhaltsverzeichnis
1. Competition 2. Value 3. Benefits 4. Functions 5. Offerings 6. Differentiation 7. Segmentation 8. Attributes 9. Actions 10. Research 11. Creative Problem-Solving 12. The Value Proposition 13. The Activity System 14. The Strategy Process
Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032222325
ISBN-10: 1032222328
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Holt, Kevin
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 254 x 178 x 11 mm
Von/Mit: Kevin Holt
Erscheinungsdatum: 01.06.2022
Gewicht: 0,398 kg
Artikel-ID: 120951816
Über den Autor

Kevin Holt uses a combination of facilitated workshops and customer research to help organizations devise differentiation strategies that work. His hands-on experience makes him uniquely qualified to write this book. He has worked as a development officer and consultant in the hotel industry, where he sat on the executive committee of a national hotel chain, owned a small business, and, since 2001, conducted consulting and workshop engagements in the USA and in London, Geneva, Singapore, and Delhi. Kevin received a BS degree from the University of Wisconsin-Madison and an MBA from Arizona State University. He has developed an e-learning course that complements this book. For more information, go to [...]

Inhaltsverzeichnis
1. Competition 2. Value 3. Benefits 4. Functions 5. Offerings 6. Differentiation 7. Segmentation 8. Attributes 9. Actions 10. Research 11. Creative Problem-Solving 12. The Value Proposition 13. The Activity System 14. The Strategy Process
Details
Erscheinungsjahr: 2022
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032222325
ISBN-10: 1032222328
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Holt, Kevin
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 254 x 178 x 11 mm
Von/Mit: Kevin Holt
Erscheinungsdatum: 01.06.2022
Gewicht: 0,398 kg
Artikel-ID: 120951816
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