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The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
- Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
- A brand-new case study on Strava runs throughout the book to help you apply what you ve learnt to real-world scenarios.
- Ethical Insight boxes provide a reflective and challenging look at social issues and the negative side of marketing.
- Digital Tool boxes introduce professional tools, such as Spot the Troll , Hootsuite and Padlet.
- The Smartphone Sixty Seconds feature provides super-quick online activities using needing only your phone.
- Includes a new Journal of Note feature in each chapter, to direct you to a key source of further reading.
- Worked digital marketing plan.
- Complimented by online resources, including PowerPoint slides, and Instructor s Manual, quizzes, recommended video links and free SAGE Journal articles.
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
- Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
- A brand-new case study on Strava runs throughout the book to help you apply what you ve learnt to real-world scenarios.
- Ethical Insight boxes provide a reflective and challenging look at social issues and the negative side of marketing.
- Digital Tool boxes introduce professional tools, such as Spot the Troll , Hootsuite and Padlet.
- The Smartphone Sixty Seconds feature provides super-quick online activities using needing only your phone.
- Includes a new Journal of Note feature in each chapter, to direct you to a key source of further reading.
- Worked digital marketing plan.
- Complimented by online resources, including PowerPoint slides, and Instructor s Manual, quizzes, recommended video links and free SAGE Journal articles.
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781529742800 |
| ISBN-10: | 1529742803 |
| Sprache: | Englisch |
| Autor: | Hanlon, Annmarie |
| Redaktion: | Hanlon, Annmarie |
| Auflage: | 2nd ed. |
| Hersteller: | Sage Publications |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 29 x 189 x 244 mm |
| Von/Mit: | Annmarie Hanlon |
| Erscheinungsdatum: | 10.10.2022 |
| Gewicht: | 1,297 kg |
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