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Beschreibung

Give your website the traffic boost it needs

how to: get your website noticed takes you on an unromantic look at the major ways websites get attention from their markets - so that you can take strategic action to predictably grow your business.

You'll discover the symbiotic relationship between TRAFFIC and your WEBSITE, including how to:

-allocate time and money to the right traffic sources, including search (SEO), social media, PR, paid and direct traffic
-use simple analytics to measure which traffic sources are performing . . . and which ones are wasting resource
-reverse engineer your competition's most profitable traffic sources
-match the right pages and content to the temperature of your traffic: cold, warm or hot
-use branding, psychology and funnel sequence to impact trust and buyer perception

Join Filip Matous as he distils 25,000 hours of career lessons into a four-hour foundational read so you can reduce decision-making stress to pick the right marketing moves, and direct your team to the highest level of relevant traffic your website has ever received.

Filip Matous is a digital strategist who grows businesses by sending traffic to websites. For case studies, visit [...]

Give your website the traffic boost it needs

how to: get your website noticed takes you on an unromantic look at the major ways websites get attention from their markets - so that you can take strategic action to predictably grow your business.

You'll discover the symbiotic relationship between TRAFFIC and your WEBSITE, including how to:

-allocate time and money to the right traffic sources, including search (SEO), social media, PR, paid and direct traffic
-use simple analytics to measure which traffic sources are performing . . . and which ones are wasting resource
-reverse engineer your competition's most profitable traffic sources
-match the right pages and content to the temperature of your traffic: cold, warm or hot
-use branding, psychology and funnel sequence to impact trust and buyer perception

Join Filip Matous as he distils 25,000 hours of career lessons into a four-hour foundational read so you can reduce decision-making stress to pick the right marketing moves, and direct your team to the highest level of relevant traffic your website has ever received.

Filip Matous is a digital strategist who grows businesses by sending traffic to websites. For case studies, visit [...]

Über den Autor

Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review.

You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.

Zusammenfassung
Compact companion to getting your website noticed from the how to: academy series.
Inhaltsverzeichnis
Introduction - i: Introduction Section - ii: How I Got Started Section - iii: Glossary Unit - Part One: How Your Website Strategy Impacts Your Business Goals Chapter - 1: Websites and Pages Chapter - 2: Brand Chapter - 3: Traffic Funnels and Strategy Chapter - 4: Creating Content Unit - Part Two: Getting Noticed: Your Traffic Choices Chapter - 5: Finding Traffic Sources Chapter - 6: Organic Search Traffic Chapter - 7: Social Traffic Chapter - 8: Paid Traffic Chapter - 9: PR Traffic Chapter - 10: Email, Direct and Dark-Social Traffic Unit - Part Three: Measurement and Optimization Chapter - 11: Analytics and Metrics Chapter - 12: People and Egos Chapter - 13: Goals and Monthly Reports Acknowledgements - iv: Acknowledgementa Index - v: Index
Details
Empfohlen (bis): 99
Empfohlen (von): 18
Erscheinungsjahr: 2016
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 201 S.
ISBN-13: 9781509814497
ISBN-10: 1509814493
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Matous, Filip
Hersteller: Bluebird
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 203 x 127 x 13 mm
Von/Mit: Filip Matous
Erscheinungsdatum: 08.09.2016
Gewicht: 0,258 kg
Artikel-ID: 129683968