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Give your website the traffic boost it needs
how to: get your website noticed takes you on an unromantic look at the major ways websites get attention from their markets - so that you can take strategic action to predictably grow your business.
You'll discover the symbiotic relationship between TRAFFIC and your WEBSITE, including how to:
-allocate time and money to the right traffic sources, including search (SEO), social media, PR, paid and direct traffic
-use simple analytics to measure which traffic sources are performing . . . and which ones are wasting resource
-reverse engineer your competition's most profitable traffic sources
-match the right pages and content to the temperature of your traffic: cold, warm or hot
-use branding, psychology and funnel sequence to impact trust and buyer perception
Join Filip Matous as he distils 25,000 hours of career lessons into a four-hour foundational read so you can reduce decision-making stress to pick the right marketing moves, and direct your team to the highest level of relevant traffic your website has ever received.
Filip Matous is a digital strategist who grows businesses by sending traffic to websites. For case studies, visit [...]
Give your website the traffic boost it needs
how to: get your website noticed takes you on an unromantic look at the major ways websites get attention from their markets - so that you can take strategic action to predictably grow your business.
You'll discover the symbiotic relationship between TRAFFIC and your WEBSITE, including how to:
-allocate time and money to the right traffic sources, including search (SEO), social media, PR, paid and direct traffic
-use simple analytics to measure which traffic sources are performing . . . and which ones are wasting resource
-reverse engineer your competition's most profitable traffic sources
-match the right pages and content to the temperature of your traffic: cold, warm or hot
-use branding, psychology and funnel sequence to impact trust and buyer perception
Join Filip Matous as he distils 25,000 hours of career lessons into a four-hour foundational read so you can reduce decision-making stress to pick the right marketing moves, and direct your team to the highest level of relevant traffic your website has ever received.
Filip Matous is a digital strategist who grows businesses by sending traffic to websites. For case studies, visit [...]
Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review.
You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.
| Empfohlen (bis): | 99 |
|---|---|
| Empfohlen (von): | 18 |
| Erscheinungsjahr: | 2016 |
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 201 S. |
| ISBN-13: | 9781509814497 |
| ISBN-10: | 1509814493 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Matous, Filip |
| Hersteller: | Bluebird |
| Verantwortliche Person für die EU: | Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com |
| Maße: | 203 x 127 x 13 mm |
| Von/Mit: | Filip Matous |
| Erscheinungsdatum: | 08.09.2016 |
| Gewicht: | 0,258 kg |