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Beschreibung
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Über den Autor
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
Inhaltsverzeichnis
Section - 01: Introduction; Section - 02: Situation analysis - The marketing audit; Section - 03: Objectives; Section - 04: Strategies and action plans; Section - 05: The distribution plan; Section - 06: The advertising and promotions plan; Section - 07: Costs and budgets; Section - 08: Writing the plan; Section - 09: Presenting the plan, follow-up and revision; Section - 10: Mini-plans and quick plans; Section - 11: Appendix - Marketing plan for the UK market
Details
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Creating Success |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398619739 |
| ISBN-10: | 1398619736 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Westwood, John |
| Auflage: | 8. Auflage |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 212 x 136 x 14 mm |
| Von/Mit: | John Westwood |
| Erscheinungsdatum: | 03.05.2025 |
| Gewicht: | 0,244 kg |
Über den Autor
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
Inhaltsverzeichnis
Section - 01: Introduction; Section - 02: Situation analysis - The marketing audit; Section - 03: Objectives; Section - 04: Strategies and action plans; Section - 05: The distribution plan; Section - 06: The advertising and promotions plan; Section - 07: Costs and budgets; Section - 08: Writing the plan; Section - 09: Presenting the plan, follow-up and revision; Section - 10: Mini-plans and quick plans; Section - 11: Appendix - Marketing plan for the UK market
Details
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Creating Success |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398619739 |
| ISBN-10: | 1398619736 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Westwood, John |
| Auflage: | 8. Auflage |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 212 x 136 x 14 mm |
| Von/Mit: | John Westwood |
| Erscheinungsdatum: | 03.05.2025 |
| Gewicht: | 0,244 kg |
Sicherheitshinweis