Influence of Behavioural Change Communicat...

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

47,95 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 2-4 Werktage

Kategorien:

Beschreibung

Bachelor Thesis from the year 2023 in the subject Communications - Multimedia, Internet, New Technologies, grade: B, University of Lagos, course: Mass Communication, language: English, abstract: Health pandemics are a regular occurrence in many nations around the world that often necessitate some form of behaviour change to save the lives of citizens leaving government and health bodies like the National Centre for Disease Control to spend billions to communicate behavioural change messages that can persuade recipients to adopt new healthy behaviours. This study studied the influence of behavioural change communication methods employed by the Federal Government and other bodies during the COVID-19 pandemic on vaccine hesitancy with a focus on undergraduates of the University of Lagos. The study employed questionnaire surveys with questions that sampled the perception of over 400 students of messages intended to persuade them to take the COVID-19 vaccine. The study discovered that respondents who got behavioural change communication messages were persuaded in favour of the vaccine. However, the need to pay attention to the BCC message design process that included choice of medium, the role of the influencing audience as well as relatedness of the message were discovered as inhibiting factors to the effectiveness of BCC messages.

Details

Erscheinungsjahr:	2024
Fachbereich:	Allgemeines
Genre:	Medienwissenschaften , Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Wissenschaften
Medium:	Taschenbuch
ISBN-13:	9783389053089
ISBN-10:	3389053085
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ogunleye, Iyanuoluwa
Auflage:	1. Auflage
Hersteller:	GRIN Verlag
Verantwortliche Person für die EU:	preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	210 x 148 x 9 mm
Von/Mit:	Iyanuoluwa Ogunleye
Erscheinungsdatum:	27.07.2024
Gewicht:	0,18 kg