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Beschreibung
For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.
Über den Autor
About our authorsRicky W. Griffin holds the Blocker Chair in Business and is Distinguished Professor of Management in Mays Business School at Texas A&M University. He has previously served as head of the Department of Management, Executive Associate Dean, and Interim Dean of Mays Business School. After receiving his PhD from the University of Houston in 1978, he joined the faculty at the University of Missouri, Columbia before moving to Texas A&M University in 1981.Professor Griffin teaches international management, organizational behavior, human resource management, and general management. He has taught both undergraduate and graduate students, participated in numerous executive training programs, and has lectured in London, Paris, Warsaw, Geneva, Berlin, Johannesburg, Tokyo, Hong Kong and Sydney. A member of the Academy of Management, he has served as division chair of that organization's Organizational Behavior division. He is also a Fellow of the Academy of Management.Professor Griffin has written several successful textbooks, including Management, Organizational Behavior (with Jean Phillips) and Business Essentials. He is currently conducting research on talent management and how it is practiced in Canada, Japan, Europe and the United States, and emergent leadership practices in South Africa.Michael W. Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University. He currently serves as associate director of the Center for International Business Studies and as associate director of the Center for International Business Education and Research at Texas A&M. Professor Pustay, who has taught international business for more than 3 decades, focuses his teaching and research efforts on international business and businessgovernment relations. His work has appeared in professional journals such as the Journal of Management, Southern Economic Journal, Land Economics, and Transportation Journal. He is currently researching the role of regional trading blocs on the world economy and the impact of domestic economic policies on international competition.Professor Pustay is a member of numerous professional organizations, including the Academy of International Business, the American Economic Association, the Association for Canadian Studies in the US, and the Transportation Research Forum. He has served as a consultant for a variety of public and private organizations, including the US Department of Transportation, the Small Business Administration, the Civil Aeronautics Board, and Reliant Energy.
Inhaltsverzeichnis

PART 1: THE WORLD’S MARKETPLACES

1. An Overview of International Business 

2. Global Marketplaces and Business Centers 

3. Legal, Technological, Accounting, and Political Environments 

4. The Role of Culture 

5. Ethics and Social Responsibility in International Business 

PART 2: THE INTERNATIONAL ENVIRONMENT 

6. International Trade and Investment 

7. The International Monetary System and the Balance of Payments 

8. Foreign Exchange and International Financial Markets 

9. Formulation of National Trade Policies 

10. International Cooperation Among Nations 

PART 3: MANAGING INTERNATIONAL BUSINESS

11. International Strategic Management 

12. Strategies for Analyzing and Entering Foreign Markets 

13. International Strategic Alliances 

14. International Organization Design and Control 

15. Leadership and Employee Behavior in International Business 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS

16. International Marketing 

17. International Operations Management 

18. International Financial Management 

19. International Human Resource Management and Labor Relations
Details
Erscheinungsjahr: 2019
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292313733
ISBN-10: 1292313730
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Griffin, Ricky
Griffin, Ricky W.
Pustay, Michael
Auflage: 9. Auflage
Hersteller: Pearson
Pearson Education Limited
Verantwortliche Person für die EU: Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße: 277 x 217 x 20 mm
Von/Mit: Ricky Griffin (u. a.)
Erscheinungsdatum: 11.11.2019
Gewicht: 1,21 kg
Artikel-ID: 117636163