Language in Business, Language at Work

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Sprache: Englisch

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Beschreibung

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

Über den Autor

Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Groningen University, the Netherlands.

Zusammenfassung

Based on a wide range of recent research
A wealth of authentic examples
Accessible introduction to linguistic approaches to corporate and workplace communication
Empowers readers to understand and reflect on their language use
Suitable for both English language and business students

Inhaltsverzeichnis

1. Language and business success
Part I: corporate perspectives
2. Communicating with stakeholders
3. Branding
4. Digital PR
5. Talking to customers
6. Crisis communication
Part II: management perspectives
7. Leadership
8. Change management
9. Managing conflicts
10. Diversity and inclusion
Part III: employee perspectives
11. The language of recruitment
12. Interviews in the workplace
13. Constructing employees
14. Using language in business, using language at work

Erscheinungsjahr:	2018
Genre:	Allg. & vergl. Sprachwissenschaft , Importe
Rubrik:	Sprachwissenschaft
Medium:	Taschenbuch
Inhalt:	XIX 343 S. 80 s/w Illustr. 30 farbige Tab.
ISBN-13:	9780230298422
ISBN-10:	0230298427
Sprache:	Englisch
Herstellernummer:	978-0-230-29842-2
Einband:	Kartoniert / Broschiert
Autor:	Darics, Erika Koller, Veronika
Hersteller:	Bloomsbury 3PL Bloomsbury Academic Macmillan Education
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	244 x 170 x 20 mm
Von/Mit:	Erika Darics (u. a.)
Erscheinungsdatum:	15.03.2018
Gewicht:	0,628 kg