0,00 €*
Cover: 9780749481766 | Malcolm McDonald on Value Propositions | Malcolm McDonald (u. a.)
Rückseite: 9780749481766 | Malcolm McDonald on Value Propositions | Malcolm McDonald (u. a.)
Cover: 9780749481766 | Malcolm McDonald on Value Propositions | Malcolm McDonald (u. a.)
Rückseite: 9780749481766 | Malcolm McDonald on Value Propositions | Malcolm McDonald (u. a.)
Dekorationsartikel gehören nicht zum Leistungsumfang.
Malcolm McDonald on Value Propositions
How to Develop Them, How to Quantify Them
Taschenbuch von Malcolm McDonald (u. a.)
Sprache: Englisch

44,40 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.

Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.

Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.
Über den Autor
Martin Newman is founder and chairman of a global e-commerce and multi-channel consultancy, Practicology, and a non-executive director for White Stuff. He has headed up multichannel operations for brands including Burberry, Ted Baker and Harrods. He is a global thought leader and advisor to the boards of numerous international brands. Professor Malcolm McDonald is Emeritus Professor at Cranfield and Honorary Professor at Warwick Business School. As Chairman of six companies, McDonald works with the operating boards of some of the world's leading multinationals and has written over 40 books, including the bestseller, Marketing Plans.
Zusammenfassung
Features a wealth of tools, frameworks and templates for the reader to apply to their own day-to-day business practices, and additional downloadable templates and resources
Inhaltsverzeichnis
Chapter - 00: An important introduction - getting the best out of your value proposition; Chapter - 01: How financially quantified value propositions will make you richer; Chapter - 02: Quantifying the emotional elements of value propositions; Chapter - 03: What exactly is a financially quantified value proposition?; Chapter - 04: An overview of the value proposition process - where to start; Chapter - 05: Why it is critical to understand how key buying decisions are made; Chapter - 06: Which key accounts should you develop value propositions for?; Chapter - 07: Which segments should you develop value propositions for?; Chapter - 08: Understanding key account and segment needs before building a value proposition; Chapter - 09: Understanding our own asset base and capabilities; Chapter - 10: Developing value propositions; Chapter - 11: Creating and financially quantifying value propositions; Chapter - 12: Developing and presenting value propositions that resonate with customers; Chapter - 13: Value-celling - How to maximize value creation in supply chains; Chapter - 14: Financial analysis, value quantification tools and financial dashboards; Chapter - 15: Summary of the value proposition process
Details
Erscheinungsjahr: 2018
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780749481766
ISBN-10: 0749481765
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: McDonald, Malcolm
Oliver, Grant
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 17 mm
Von/Mit: Malcolm McDonald (u. a.)
Erscheinungsdatum: 28.10.2018
Gewicht: 0,586 kg
Artikel-ID: 109023777
Über den Autor
Martin Newman is founder and chairman of a global e-commerce and multi-channel consultancy, Practicology, and a non-executive director for White Stuff. He has headed up multichannel operations for brands including Burberry, Ted Baker and Harrods. He is a global thought leader and advisor to the boards of numerous international brands. Professor Malcolm McDonald is Emeritus Professor at Cranfield and Honorary Professor at Warwick Business School. As Chairman of six companies, McDonald works with the operating boards of some of the world's leading multinationals and has written over 40 books, including the bestseller, Marketing Plans.
Zusammenfassung
Features a wealth of tools, frameworks and templates for the reader to apply to their own day-to-day business practices, and additional downloadable templates and resources
Inhaltsverzeichnis
Chapter - 00: An important introduction - getting the best out of your value proposition; Chapter - 01: How financially quantified value propositions will make you richer; Chapter - 02: Quantifying the emotional elements of value propositions; Chapter - 03: What exactly is a financially quantified value proposition?; Chapter - 04: An overview of the value proposition process - where to start; Chapter - 05: Why it is critical to understand how key buying decisions are made; Chapter - 06: Which key accounts should you develop value propositions for?; Chapter - 07: Which segments should you develop value propositions for?; Chapter - 08: Understanding key account and segment needs before building a value proposition; Chapter - 09: Understanding our own asset base and capabilities; Chapter - 10: Developing value propositions; Chapter - 11: Creating and financially quantifying value propositions; Chapter - 12: Developing and presenting value propositions that resonate with customers; Chapter - 13: Value-celling - How to maximize value creation in supply chains; Chapter - 14: Financial analysis, value quantification tools and financial dashboards; Chapter - 15: Summary of the value proposition process
Details
Erscheinungsjahr: 2018
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780749481766
ISBN-10: 0749481765
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: McDonald, Malcolm
Oliver, Grant
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 17 mm
Von/Mit: Malcolm McDonald (u. a.)
Erscheinungsdatum: 28.10.2018
Gewicht: 0,586 kg
Artikel-ID: 109023777
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte

Taschenbuch
-1 %
Tipp
Cover: 9783834923240 | User Generated Branding | Ulrike Arnhold | Taschenbuch | xxviii | 2010
User Generated Branding
Integrating User Generated Content into Brand Management
EAN: 9783834923240
Sprache: Englisch
Von/Mit: Ulrike Arnhold

52,95 €* UVP 53,49 €

Lieferzeit 2-4 Werktage

Buch
Cover: 9783834910783 | Public Relations von Finanzorganisationen | Matthias Larisch (u. a.)
Public Relations von Finanzorganisationen
Ein Praxishandbuch für die externe und interne Kommunikation
EAN: 9783834910783
Sprache: Deutsch
Von/Mit: Matthias Larisch (u. a.)

69,99 €*

Lieferzeit 1-2 Wochen

Buch
Cover: 9780230203235 | Harry Potter | The Story of a Global Business Phenomenon | S. Gunelius
Harry Potter
The Story of a Global Business Phenomenon
EAN: 9780230203235
Sprache: Englisch
Von/Mit: S. Gunelius

63,75 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783658192358 | Events und Erlebnis | Stand und Perspektiven der Eventforschung | Buch
Events und Erlebnis
Stand und Perspektiven der Eventforschung
EAN: 9783658192358
Sprache: Deutsch
Von/Mit: Cornelia Zanger

74,99 €*

Lieferzeit 2-4 Werktage

Buch
-13 %
Tipp
Cover: 9789811552380 | Taiji Logic | Chinese Wisdom for Project Governance | Ronggui Ding
Taiji Logic
Chinese Wisdom for Project Governance
EAN: 9789811552380
Sprache: Englisch
Von/Mit: Ronggui Ding

93,45 €* UVP 106,99 €

Lieferzeit 1-2 Wochen

Taschenbuch
Cover: 9782511042687 | Summary: How to Be a Power Connector | Businessnews Publishing | Buch
Summary: How to Be a Power Connector
Review and Analysis of Robinett's Book
EAN: 9782511042687
Sprache: Englisch
Von/Mit: Businessnews Publishing

14,99 €*

Lieferzeit 2-4 Werktage

Taschenbuch
Cover: 9781526459244 | Cross-Cultural Management | A Contemporary Approach | Jasmin Mahadevan
Cross-Cultural Management
A Contemporary Approach
EAN: 9781526459244
Sprache: Englisch
Von/Mit: Jasmin Mahadevan

53,70 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9781032119250 | Strategic Alliance Management | Brian Tjemkes (u. a.) | Taschenbuch
Strategic Alliance Management
EAN: 9781032119250
Sprache: Englisch
Von/Mit: Brian Tjemkes (u. a.)

56,30 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9783658446253 | Die Store Brand | Jörn Redler | Taschenbuch | Paperback | xiii | 2024
Die Store Brand
Onlineshops, Läden und andere Points-of-Purchase als Marken verstehen, aufbauen und steuern
EAN: 9783658446253
Sprache: Deutsch
Von/Mit: Jörn Redler

64,99 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9781032838472 | Global HR | Challenges Facing the Function | Peter Reilly (u. a.)
Global HR
Challenges Facing the Function
EAN: 9781032838472
Sprache: Englisch
Von/Mit: Peter Reilly (u. a.)

42,45 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9781772562446 | Dim Sum Strategy | Bite-Sized Tools to Build Stronger Brands | Wilken
Dim Sum Strategy
Bite-Sized Tools to Build Stronger Brands
EAN: 9781772562446
Sprache: Englisch
Von/Mit: Peter Wilken

21,95 €*

Lieferzeit 1-2 Wochen

Taschenbuch
Tipp
Cover: 9780367868710 | The Routledge Companion to Marketing History | D G Brian Jones (u. a.)
The Routledge Companion to Marketing History
EAN: 9780367868710
Sprache: Englisch
Von/Mit: D G Brian Jones (u. a.)

56,65 €*

Lieferzeit 4-7 Werktage

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...