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Beschreibung
Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.

This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.

This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Über den Autor
Michael R. Baye is the Bert Elwert Professor of BusinessEconomics & Public Policy at Indiana University's Kelley School of Businessand currently serves as the Chairman of the U.S. Consumer Financial ProtectionBureau's Academic Research Council. He also served as the Director of theBureau of Economics at the Federal Trade Commission from July 2007 to December2008. He received his BS in economics from Texas A&M University in 1980 andearned a PhD in economics from Purdue University in 1983. Prior to joiningIndiana University, he taught graduate and undergraduate courses at thePennsylvania State University, Texas A&M University, and the University ofKentucky. He has held a variety of editorial posts in economics, marketing, andbusiness, and currently serves as a co-editor for the Journal of Economicsand Management Strategy. Professor Baye has won numerous awards for his outstandingteaching and research and teaches courses in managerial economics andindustrial organization at the undergraduate, MBA, and PhD levels. His researchhas been published in the American Economic Review, Journal of PoliticalEconomy, Econometrica, Review of Economic Studies, Economic Journal, andManagement Science. It has also been featured in The Wall StreetJournal, Forbes, the New York Times, and numerous other [...] he is not teaching or engaged in research, Mike enjoys activities rangingfrom camping to shopping for electronic gadgets.
Inhaltsverzeichnis

Chapter 1. The Fundamentals of Managerial Economics

Chapter 2. Market Forces: Demand and Supply

Chapter 3. Quantitative Demand Analysis

Chapter 4. The Theory of Individual Behavior

Chapter 5. The Production Process and Costs

Chapter 6. The Organization of the Firm

Chapter 7. The Nature of Industry

Chapter 8. Managing in Competitive, Monopolistic, andMonopolistically Competitive Markets

Chapter 9. Basic Oligopoly Models

Chapter 10. Game Theory: Inside Oligopoly

Chapter 11. Pricing Strategies for Firms with Market Power

Chapter 12. The Economics of Information

Chapter Module Group A: Strategies to Change the BusinessEnvironment

Chapter Module Group B: Government in the Marketplace

CASE STUDY Spectrum-the Spawn of Time Warner Cable andCharter Communications- Navigates Challenges from Cord Cutting and MobileCompetition

Details
Erscheinungsjahr: 2021
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781266071010
ISBN-10: 1266071016
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Prince, Jeff
Baye, Michael
Auflage: 10. Auflage
Hersteller: McGraw-Hill Education
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 256 x 204 x 22 mm
Von/Mit: Jeff Prince (u. a.)
Erscheinungsdatum: 15.04.2021
Gewicht: 0,893 kg
Artikel-ID: 119461619

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