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Sprache:
Englisch
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Beschreibung
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Über den Autor
Stephen P. Robbins is Professor Emeritus of Management at San Diego State University and the world's best-selling textbook author in the areas of both management and organisational behaviour. His books are used at more than a thousand US colleges and universities; have been translated into 19 languages; and have adapted editions for Canada, Australia, South Africa, India and the Middle East. Dr Robbins is also the author of the best-selling books The Truth about Managing People and Decide & Conquer.
Inhaltsverzeichnis
- Preface
- 1. Working with SPSS
- 2. Descriptive statistics
- 3. Univariate tests
- 4. Analysis of variance
- 5. Linear regression analysis
- 6. Logistic regression analysis
- 7. Exploratory factor analysis
- 8. Confirmatory factor analysis and path analysis using SEM
- 9. Cluster analysis
- 10. Multidimensional scaling techniques
- 11. Conjoint analysis
- Index
Details
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 456 S. |
| ISBN-13: | 9780273703839 |
| ISBN-10: | 0273703838 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Robbins, Stephen
Robbins, Stephen P. |
| Auflage: | 1. Auflage |
| Hersteller: |
Pearson
Pearson International Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com |
| Maße: | 246 x 189 x 25 mm |
| Von/Mit: | Stephen Robbins (u. a.) |
| Erscheinungsdatum: | 10.10.2024 |
| Gewicht: | 0,875 kg |
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