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Media and Entertainment Industry Management
How to Integrate Business and Management with Creativity and Imagination
Taschenbuch von Sunghan Ryu
Sprache: Englisch

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Beschreibung
Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.
Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.
Über den Autor

Sunghan Ryu is associate professor at Shanghai Jiao Tong University. His research and teaching centers on digital innovation in the MEI. He is the author of Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, and has published in top academic journals, including the Journal of Marketing, MIS Quarterly, New Media & Society, and the Harvard Business Review.

Inhaltsverzeichnis

Preface

Acknowledgments

Module I. Overview of the Media and Entertainment Industry

1. An Introduction to the Media and Entertainment Industry

2. The Characteristics of the Media and Entertainment Industry

Module II. The Fundamentals of Management

3. What is Management? A Media and Entertainment Industry Perspective

4. Organizational Behavior in Media and Entertainment Organizations

5. Strategic Management in the Media and Entertainment Industry

Module III. Marketing Management

6. Marketing Management in the Media and Entertainment Industry

7. Customer Relationship Management in Media and Entertainment Organizations

Module IV. Digital Business and Management

8. The Value of Information Technology in Business and Management

9. The Digitalization of the Media and Entertainment Industry

10. New Technological Advancements in the Media and Entertainment Industry

Module V. New Business Models and Entrepreneurship

11. Business Model Planning in the Media and Entertainment Industry

12. Creative Entrepreneurship

Index

Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032221212
ISBN-10: 1032221216
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ryu, Sunghan
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 246 x 174 x 22 mm
Von/Mit: Sunghan Ryu
Erscheinungsdatum: 19.04.2024
Gewicht: 0,713 kg
Artikel-ID: 128298279
Über den Autor

Sunghan Ryu is associate professor at Shanghai Jiao Tong University. His research and teaching centers on digital innovation in the MEI. He is the author of Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, and has published in top academic journals, including the Journal of Marketing, MIS Quarterly, New Media & Society, and the Harvard Business Review.

Inhaltsverzeichnis

Preface

Acknowledgments

Module I. Overview of the Media and Entertainment Industry

1. An Introduction to the Media and Entertainment Industry

2. The Characteristics of the Media and Entertainment Industry

Module II. The Fundamentals of Management

3. What is Management? A Media and Entertainment Industry Perspective

4. Organizational Behavior in Media and Entertainment Organizations

5. Strategic Management in the Media and Entertainment Industry

Module III. Marketing Management

6. Marketing Management in the Media and Entertainment Industry

7. Customer Relationship Management in Media and Entertainment Organizations

Module IV. Digital Business and Management

8. The Value of Information Technology in Business and Management

9. The Digitalization of the Media and Entertainment Industry

10. New Technological Advancements in the Media and Entertainment Industry

Module V. New Business Models and Entrepreneurship

11. Business Model Planning in the Media and Entertainment Industry

12. Creative Entrepreneurship

Index

Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032221212
ISBN-10: 1032221216
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ryu, Sunghan
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 246 x 174 x 22 mm
Von/Mit: Sunghan Ryu
Erscheinungsdatum: 19.04.2024
Gewicht: 0,713 kg
Artikel-ID: 128298279
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