Introduction: Why Do First Lady Media Relations Matter?

Lisa M. Burns

Chapter 1: History of First Lady Media Relations from Martha Washington to Mamie Eisenhower

Maurine H. Beasley

Chapter 2: Jacqueline Kennedy and the Challenge of Establishing Modern First Lady Media Relations

Elizabeth J. Natalle

Chapter 3: Lady Bird Johnson and the Press: "She Understood the Language of the Trade"

Nancy Keegan Smith and Diana Bartelli Carlin

Chapter 4: Strength of a Tender Heart: Pat Nixon's Media Relations

Linda B. Hobgood

Chapter 5: "For all the questions you didn't ask-I'm grateful": The Media Relations of Betty Ford

Myra G. Gutin

Chapter 6: Rosalynn Carter, Mary Finch Hoyt, and the Media: The Rise of the Steel Magnolia

Pamela G. Bourland-Davis, Jenni M. Simon, and Abby M. Brooks

Chapter 7: The Boss's Wife: Exploring Nancy Reagan's Complicated Role as Homemaker, Protector, and Advocate

Joshua M. Bentley and Russell Mack

Chapter 8: First Lady Barbara Bush and Press Secretary Anna Perez: Lessons from an Effective Media Relations Partnership

Molly Wertheimer

Chapter 9: Soldiering On: Lisa Caputo, Marsha Berry, and First Lady Hillary Rodham Clinton's Media Relations

Anne F. Mattina

Chapter 10: Speaking From the "Velvet Pulpit": The Media Relations of Laura Bush

Erika Cornelius Smith

Chapter 11: Michelle Obama and the Effective Use of Strategic Communication: The Art of Mastering Messaging across Multiple Media Platforms

Shaniece B. Bickham

Chapter 12: Melania Trump's Bullied Pulpit: Media Relations for an Embattled First Lady

Tammy R. Vigil

Conclusion: The Dynamic Nature of First Lady Media Relations

Alison Novak