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Cover: 9789198557220 | Megadeals | Johan Aberg (u. a.) | Taschenbuch | Englisch | 2020
Rückseite: 9789198557220 | Megadeals | Johan Aberg (u. a.) | Taschenbuch | Englisch | 2020
Cover: 9789198557220 | Megadeals | Johan Aberg (u. a.) | Taschenbuch | Englisch | 2020
Rückseite: 9789198557220 | Megadeals | Johan Aberg (u. a.) | Taschenbuch | Englisch | 2020
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Megadeals
Taschenbuch von Johan Aberg (u. a.)
Sprache: Englisch

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Beschreibung
In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world's biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base - or fewer than 100 customers. And a large portion of that 80% comes from megadeals.
This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There's a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.
In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.
Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.
In the B2B world, the people bringing the largest deals to the tables are heroes. That's because, amongst the world's biggest B2B companies, 80% of the total revenue comes from as little as 1% of the customer base - or fewer than 100 customers. And a large portion of that 80% comes from megadeals.
This information is often not disclosed to avoid investors seeing it as a risk. But what if the success of the largest companies today actually depends on their ability to master and win megadeals? There's a reason top megadealers have annual compensation packages exceeding 1 MUSD. But how do they do it? Until now the answer has been shrouded in mystery.
In this hands-on book, Aberg and Engman reveal the five cornerstones of a successful megadeal and explore the many complexities surrounding them. They also provide a unique cutting-edge approach to complex selling that blends account-based marketing and sales with enterprise social selling in a way that will transform your sales and marketing team.
Megadeals is a powerful formula for you to realize long-term success and change the world on a massive scale.
Details
Erscheinungsjahr: 2020
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9789198557220
ISBN-10: 919855722X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Aberg, Johan
Engman, Christopher
Hersteller: Megadeals Research AB
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 229 x 152 x 17 mm
Von/Mit: Johan Aberg (u. a.)
Erscheinungsdatum: 24.02.2020
Gewicht: 0,555 kg
Artikel-ID: 118098351
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