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Beschreibung
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.

More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.

How can you make a significant impact in the digital world and stand out among all the noise?

Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets to success with you.

In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.

Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue.

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:

Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google

Ray Chan, CEO and cofounder of 9GAG

Julius Dein, internet personality and magician with nearly 16 million Facebook followers

Mike Jurkovac, Emmy Award–winner and creative director of will.[...] and the Black Eyed Peas

Phil Ranta, former COO of Studio71 and VP of network at Fullscreen

Eamonn Carey, managing director at Techstars London

Jonathan Skogmo, founder and CEO of Jukin Media, Inc.

Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.

More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.

How can you make a significant impact in the digital world and stand out among all the noise?

Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets to success with you.

In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.

Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue.

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:

Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google

Ray Chan, CEO and cofounder of 9GAG

Julius Dein, internet personality and magician with nearly 16 million Facebook followers

Mike Jurkovac, Emmy Award–winner and creative director of will.[...] and the Black Eyed Peas

Phil Ranta, former COO of Studio71 and VP of network at Fullscreen

Eamonn Carey, managing director at Techstars London

Jonathan Skogmo, founder and CEO of Jukin Media, Inc.

Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.
Über den Autor

Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities. He helps brands find and engage new audiences that reward relevant content, products, and services with attention and spending. Currently, he is advising Strike Social regarding entertainment partnerships. Brendan started his career at Lakeshore Entertainment, where he oversaw all aspects of Lakeshore's interactive media strategy. At Lakeshore, he worked on 16 films that generated a worldwide gross of [...] million and Brendan pioneered the first-ever influencer campaign to effectively promote Lakeshore's movies. Brendan went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima, and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. More than 50 million people worldwide have accessed the applications and platforms that Brendan created for his celebrity clients. He also served as a consultant for the NHL and NFL Players Association on how to bolster their digital offering to both players and fans.

Inhaltsverzeichnis

voice, finding your power, and making a positive impact on the world.

Contents

"Be Heard" by Prince Ea

FAQ/Dear Haters, This Is for You
Introduction
The Impact of Gaining One Million Followers around the World

Chapter 0
The Million Followers Mindset

Chapter 1
Create Shareable Content
Chapter 2
Strategies for Driving Massive Growth on Instagram

Chapter 3
How I Gained One Million Followers in 30 Days

Chapter 4
Target Your Audience

Chapter 5
Choose a Message for the Masses

Chapter 6
Fine-Tune through Social Testing

Chapter 7
Strategic Alliances

Chapter 8
Go Global (an Opportunity)

Chapter 9
Growth Drivers for YouTube

Chapter 10
Substantial Business Growth with LinkedIn

Chapter 11
Staying Power

Acknowledgments

Index

About the Author

Details
Erscheinungsjahr: 2020
Fachbereich: Volkswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781950665471
ISBN-10: 195066547X
Sprache: Englisch
Einband: Gebunden
Autor: Kane, Brendan
Hersteller: Benbella Books
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 237 x 164 x 30 mm
Von/Mit: Brendan Kane
Erscheinungsdatum: 03.11.2020
Gewicht: 0,44 kg
Artikel-ID: 118067077

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