Sabrina Helm: Reputation Management

Cover: 9783642270741 | Reputation Management | Sabrina Helm (u. a.) | Taschenbuch | viii

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Sprache: Englisch

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Beschreibung

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

Zusammenfassung

Provides a general overview of the state-of-art and future trends in reputation management

Describes tools to measure corporate reputation

Reports best practice from blue-chip firms

Helps to optimize a company's reputation management

Includes supplementary material: [...]

Inhaltsverzeichnis

Introduction.- Approaching Corporate Reputation.- Measures and Impacts.- Reputation Management in Practice.- Future Trends of Reputation Management.

Details

Erscheinungsjahr:	2013
Fachbereich:	Werbung & Marketing
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	viii 300 S. 53 s/w Illustr.
ISBN-13:	9783642270741
ISBN-10:	3642270743
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Helm, Sabrina Liehr-Gobbers, Kerstin Storck, Christopher
Redaktion:	Helm, Sabrina Storck, Christopher Liehr-Gobbers, Kerstin
Herausgeber:	Sabrina Helm/Kerstin Liehr-Gobbers/Christopher Storck
Hersteller:	Springer-Verlag GmbH Springer Berlin Heidelberg
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	235 x 155 x 17 mm
Von/Mit:	Sabrina Helm (u. a.)
Erscheinungsdatum:	11.11.2013
Gewicht:	0,47 kg