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In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under-estimate long-term risks (smoking, or acquiring a large company).
This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.
In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely over-estimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy) but we under-estimate long-term risks (smoking, or acquiring a large company).
This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.
Sue Stockdale MBA was the first British woman to ski to the magnetic North Pole. She has lectured on risk at business schools including Said, Cranfield and Henley.
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781473602472 |
| ISBN-10: | 1473602475 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Stockdale, Sue
Steeper, Clive |
| Hersteller: | Hodder & Stoughton |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 175 x 127 x 5 mm |
| Von/Mit: | Sue Stockdale (u. a.) |
| Erscheinungsdatum: | 07.06.2016 |
| Gewicht: | 0,227 kg |
Sue Stockdale MBA was the first British woman to ski to the magnetic North Pole. She has lectured on risk at business schools including Said, Cranfield and Henley.
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781473602472 |
| ISBN-10: | 1473602475 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Stockdale, Sue
Steeper, Clive |
| Hersteller: | Hodder & Stoughton |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 175 x 127 x 5 mm |
| Von/Mit: | Sue Stockdale (u. a.) |
| Erscheinungsdatum: | 07.06.2016 |
| Gewicht: | 0,227 kg |
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