Rob Steen is an author, journalist and sportswriter, and former senior lecturer and co-leader of the BA (Hons) Sport Journalism course at the University of Brighton, UK. He has been cricket correspondent for the Financial Times and deputy sports editor for the Sunday Times. He has written for many other newspapers and magazines, including The Guardian, The Independent and Independent on Sunday, The Daily and Sunday Telegraph, The Age (Melbourne), India Today and Hindustan Times. He won the 1995 Cricket Society Literary Award, the UK section of the 2005 EU Journalism Award "for diversity, against discrimination", and has been shortlisted twice for the William Hill Sports Book of the Year award, and once for the Lord Aberdare Prize for Sports History.

Jed Novick is an author, journalist and sportswriter, as well as senior lecturer on the BA (Hons) Sport Journalism and Journalism courses at the University of Brighton, UK. He has written for The Times (sportswriter), The Independent (TV editor), The Guardian (arts writer), The Observer (deputy arts editor) and the Daily Express (arts editor), as well as a number of magazines and journals.

Huw Richards has been rugby correspondent of the Financial Times, cricket correspondent of the International Herald Tribune, staff reporter on the Times Higher Education Supplement and associate lecturer at London Metropolitan and St Mary's Twickenham Universities and the London College of Communication. He has also been shortlisted for the William Hill prize and the Aberdare Prize for Sports History.

Introduction, 1. Why Sports Journalism Matters, Part I: The Trade, 2. Sport and Journalism in the 18th and 19th Centuries, 3. The Art of Sportswriting, 4. Newspapers, 5. Tabloids, 6. Agencies, 7. Regional Newspapers, 8. Fanzines, 9. Multiplatform Sports Journalism, 10. Broadcasting: Interview with Martin Tyler, 11. Twitter, 12. Public Relations, 13. The Sports Editor: Good cop or bad?, 14. The Sub-editor, 15. Humour, 16. Statistics and Records, 17. When Dreams fall Apart, Half-time Interval: Interview with David Lacey and Patrick Barclay, Part II: Issues, 18. Race, 19. Sexuality, 20. Homophobia: Interview with Alex Kay-Jelski, 21. Money, 22. National Identity, 23. The Olympics, 24. Football Hooliganism, 25. Football managers and the Press, 26. Who Owns the Narrative?, 27. Caster Semenya, 28. Lance Armstrong, Part III: Trailblazers, 29. Frank Keating, 30. Hugh McIlvanney, 31. Vikki Orvice, 32. John Samuel, Part IV: The Future, 33. A New Golden Age?, 34. Diversity, 35. Reporting