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Praise for SMART CALLING THIRD EDITION
"Finally, a sales book that makes sense! As a master sales trainer, Art nailed?no, obliterated?the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!" LARRY WINGET, television personality and New York Times bestselling author
"A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back." MIKE FAITH, CEO and President, [...], Inc.
"Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and tips. You will sell more than you thought possible. Additionally, your efforts will develop a prospect base of potential customers that will call you when they are ready to purchase or graciously take your future calls. This is the best sales book for field or inside sales I have read in the past 25 years." REX CASWELL, Vice President-Inside Sales, Equifax Workforce Solutions
"As a long time fan and student of Art's work I've told more people than I can count that he is the very best in this field and, that if they want extraordinary results, to follow him and plug into his wisdom. This book is Art's most important work yet?it's THE roadmap for your outbound sales success. Smart Calling is simply a magnificent book and if you'll follow his instruction then you'll have the opportunity to serve more new customers and clients than you might ever have imagined possible." BOB BURG, Coauthor of The Go-Giver
"Finally, a system that I can actually use in my business. This is the only book that you'll need to generate a flood of new clients. There's no cheesy intros or objection handling scripts, just a straightforward way to immediately connect with your prospect and build a relationship based on trust. The system taught in this book has transformed my business. I now have a full pipeline of clients and prospecting is no longer a chore. The old way of cold calling is soul destroying. Try Smart Calling instead and leave your competition behind." MARK MARSH, Marketing Partner, The Good Life France
"Art Sobczak is my #1 Go-To-Sales Guru for all things telephone and Smart Calling is the first book I turn to when sellers need help increasing effectiveness on the phone. This Third Edition takes this favorite book to new heights with fresh perspectives and powerful new tips for today's salesperson." MIKE WEINBERG, author of Sales Truth and New Sales. Simplified.
"My experience with Art's calling techniques goes back a LONG way...over 20 years to be exact! Smart Calling continues to help me push past the fear of rejection on calls and instead shift my mindset to one of confidence and calm. Selling on the phone is tough...Art's teaching makes it much easier. Over 7,000 career sales and most I can attribute to his strategies and tips. Thanks Art!" KRISTINE CAIN, Senior Account Executive, CARFAX
Praise for SMART CALLING THIRD EDITION
"Finally, a sales book that makes sense! As a master sales trainer, Art nailed?no, obliterated?the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!" LARRY WINGET, television personality and New York Times bestselling author
"A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back." MIKE FAITH, CEO and President, [...], Inc.
"Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and tips. You will sell more than you thought possible. Additionally, your efforts will develop a prospect base of potential customers that will call you when they are ready to purchase or graciously take your future calls. This is the best sales book for field or inside sales I have read in the past 25 years." REX CASWELL, Vice President-Inside Sales, Equifax Workforce Solutions
"As a long time fan and student of Art's work I've told more people than I can count that he is the very best in this field and, that if they want extraordinary results, to follow him and plug into his wisdom. This book is Art's most important work yet?it's THE roadmap for your outbound sales success. Smart Calling is simply a magnificent book and if you'll follow his instruction then you'll have the opportunity to serve more new customers and clients than you might ever have imagined possible." BOB BURG, Coauthor of The Go-Giver
"Finally, a system that I can actually use in my business. This is the only book that you'll need to generate a flood of new clients. There's no cheesy intros or objection handling scripts, just a straightforward way to immediately connect with your prospect and build a relationship based on trust. The system taught in this book has transformed my business. I now have a full pipeline of clients and prospecting is no longer a chore. The old way of cold calling is soul destroying. Try Smart Calling instead and leave your competition behind." MARK MARSH, Marketing Partner, The Good Life France
"Art Sobczak is my #1 Go-To-Sales Guru for all things telephone and Smart Calling is the first book I turn to when sellers need help increasing effectiveness on the phone. This Third Edition takes this favorite book to new heights with fresh perspectives and powerful new tips for today's salesperson." MIKE WEINBERG, author of Sales Truth and New Sales. Simplified.
"My experience with Art's calling techniques goes back a LONG way...over 20 years to be exact! Smart Calling continues to help me push past the fear of rejection on calls and instead shift my mindset to one of confidence and calm. Selling on the phone is tough...Art's teaching makes it much easier. Over 7,000 career sales and most I can attribute to his strategies and tips. Thanks Art!" KRISTINE CAIN, Senior Account Executive, CARFAX
ART SOBCZAK is President of Business By Phone Inc. An internationally known speaker and sales trainer for over 30 years, Art has delivered over 1,500 prospecting and inside sales training programs and workshops to companies and organizations of all sizes worldwide. He received the Lifetime Achievement Award from the American Association of Inside Sales Professionals for his many years of contribution to the profession.
Preface ix
Part One The Smart Calling Concept 1
Chapter 1 Cold Calling is Dumb, but Prospecting is Necessary: Smart Calling is the Answer 3
Part Two Pre-Call Planning 17
Chapter 2 Creating Your Possible Value Proposition 19
Chapter 3 Intelligence Gathering: Making Your Calls Smart 35
Chapter 4 Using Social Engineering to Gather Intelligence 53
Chapter 5 Setting Smart Call Objectives and Never Being Rejected Again 63
Chapter 6 More Smart Ideas for Prior to Your Call 73
Part Three Creating and Placing the Smart Call 89
Chapter 7 How to Be Smart with Voicemail 91
Chapter 8 Working with Assistants 105
Chapter 9 Opening Statements: What to Avoid to Minimize Resistance 117
Chapter 10 Creating Interest with Your Smart Call Opening Statement 131
Chapter 11 Handling Early Resistance on Your Smart Calls 145
Chapter 12 Using Smart Questions 155
Chapter 13 The More Important Side of the Question: Listening 171
Chapter 14 Recommending the Next Step 177
Chapter 15 Getting Commitment for the Next Action 187
Chapter 16 Wrapping Up Calls and Setting Up the Next Action 199
Part Four Putting It All Together 209
Chapter 17 How to Sound Smart: Effective Telephone Communication 211
Chapter 18 Getting and Staying Motivated 217
Chapter 19 More Smart Calling Success Tips 231
Chapter 20 Smart Calling Reviews, Case Studies, and Makeovers 239
Time for Action! 253
Resources for Smart Calling Success 255
Recommended Reading 257
About the Author 259
Index 261
Erscheinungsjahr: | 2020 |
---|---|
Fachbereich: | Betriebswirtschaft |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | 288 S. |
ISBN-13: | 9781119676720 |
ISBN-10: | 111967672X |
Sprache: | Englisch |
Herstellernummer: | 1W119676720 |
Einband: | Gebunden |
Autor: | Sobczak, Art |
Auflage: | 3rd edition |
Hersteller: | Wiley |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
Maße: | 232 x 163 x 27 mm |
Von/Mit: | Art Sobczak |
Erscheinungsdatum: | 23.06.2020 |
Gewicht: | 0,477 kg |
ART SOBCZAK is President of Business By Phone Inc. An internationally known speaker and sales trainer for over 30 years, Art has delivered over 1,500 prospecting and inside sales training programs and workshops to companies and organizations of all sizes worldwide. He received the Lifetime Achievement Award from the American Association of Inside Sales Professionals for his many years of contribution to the profession.
Preface ix
Part One The Smart Calling Concept 1
Chapter 1 Cold Calling is Dumb, but Prospecting is Necessary: Smart Calling is the Answer 3
Part Two Pre-Call Planning 17
Chapter 2 Creating Your Possible Value Proposition 19
Chapter 3 Intelligence Gathering: Making Your Calls Smart 35
Chapter 4 Using Social Engineering to Gather Intelligence 53
Chapter 5 Setting Smart Call Objectives and Never Being Rejected Again 63
Chapter 6 More Smart Ideas for Prior to Your Call 73
Part Three Creating and Placing the Smart Call 89
Chapter 7 How to Be Smart with Voicemail 91
Chapter 8 Working with Assistants 105
Chapter 9 Opening Statements: What to Avoid to Minimize Resistance 117
Chapter 10 Creating Interest with Your Smart Call Opening Statement 131
Chapter 11 Handling Early Resistance on Your Smart Calls 145
Chapter 12 Using Smart Questions 155
Chapter 13 The More Important Side of the Question: Listening 171
Chapter 14 Recommending the Next Step 177
Chapter 15 Getting Commitment for the Next Action 187
Chapter 16 Wrapping Up Calls and Setting Up the Next Action 199
Part Four Putting It All Together 209
Chapter 17 How to Sound Smart: Effective Telephone Communication 211
Chapter 18 Getting and Staying Motivated 217
Chapter 19 More Smart Calling Success Tips 231
Chapter 20 Smart Calling Reviews, Case Studies, and Makeovers 239
Time for Action! 253
Resources for Smart Calling Success 255
Recommended Reading 257
About the Author 259
Index 261
Erscheinungsjahr: | 2020 |
---|---|
Fachbereich: | Betriebswirtschaft |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | 288 S. |
ISBN-13: | 9781119676720 |
ISBN-10: | 111967672X |
Sprache: | Englisch |
Herstellernummer: | 1W119676720 |
Einband: | Gebunden |
Autor: | Sobczak, Art |
Auflage: | 3rd edition |
Hersteller: | Wiley |
Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
Maße: | 232 x 163 x 27 mm |
Von/Mit: | Art Sobczak |
Erscheinungsdatum: | 23.06.2020 |
Gewicht: | 0,477 kg |