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Smart Calling
Eliminate the Fear, Failure, and Rejection from Cold Calling
Buch von Art Sobczak
Sprache: Englisch

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Beschreibung

Praise for SMART CALLING THIRD EDITION

"Finally, a sales book that makes sense! As a master sales trainer, Art nailed?no, obliterated?the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!" LARRY WINGET, television personality and New York Times bestselling author

"A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back." MIKE FAITH, CEO and President, [...], Inc.

"Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and tips. You will sell more than you thought possible. Additionally, your efforts will develop a prospect base of potential customers that will call you when they are ready to purchase or graciously take your future calls. This is the best sales book for field or inside sales I have read in the past 25 years." REX CASWELL, Vice President-Inside Sales, Equifax Workforce Solutions

"As a long time fan and student of Art's work I've told more people than I can count that he is the very best in this field and, that if they want extraordinary results, to follow him and plug into his wisdom. This book is Art's most important work yet?it's THE roadmap for your outbound sales success. Smart Calling is simply a magnificent book and if you'll follow his instruction then you'll have the opportunity to serve more new customers and clients than you might ever have imagined possible." BOB BURG, Coauthor of The Go-Giver

"Finally, a system that I can actually use in my business. This is the only book that you'll need to generate a flood of new clients. There's no cheesy intros or objection handling scripts, just a straightforward way to immediately connect with your prospect and build a relationship based on trust. The system taught in this book has transformed my business. I now have a full pipeline of clients and prospecting is no longer a chore. The old way of cold calling is soul destroying. Try Smart Calling instead and leave your competition behind." MARK MARSH, Marketing Partner, The Good Life France

"Art Sobczak is my #1 Go-To-Sales Guru for all things telephone and Smart Calling is the first book I turn to when sellers need help increasing effectiveness on the phone. This Third Edition takes this favorite book to new heights with fresh perspectives and powerful new tips for today's salesperson." MIKE WEINBERG, author of Sales Truth and New Sales. Simplified.

"My experience with Art's calling techniques goes back a LONG way...over 20 years to be exact! Smart Calling continues to help me push past the fear of rejection on calls and instead shift my mindset to one of confidence and calm. Selling on the phone is tough...Art's teaching makes it much easier. Over 7,000 career sales and most I can attribute to his strategies and tips. Thanks Art!" KRISTINE CAIN, Senior Account Executive, CARFAX

Praise for SMART CALLING THIRD EDITION

"Finally, a sales book that makes sense! As a master sales trainer, Art nailed?no, obliterated?the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!" LARRY WINGET, television personality and New York Times bestselling author

"A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back." MIKE FAITH, CEO and President, [...], Inc.

"Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and tips. You will sell more than you thought possible. Additionally, your efforts will develop a prospect base of potential customers that will call you when they are ready to purchase or graciously take your future calls. This is the best sales book for field or inside sales I have read in the past 25 years." REX CASWELL, Vice President-Inside Sales, Equifax Workforce Solutions

"As a long time fan and student of Art's work I've told more people than I can count that he is the very best in this field and, that if they want extraordinary results, to follow him and plug into his wisdom. This book is Art's most important work yet?it's THE roadmap for your outbound sales success. Smart Calling is simply a magnificent book and if you'll follow his instruction then you'll have the opportunity to serve more new customers and clients than you might ever have imagined possible." BOB BURG, Coauthor of The Go-Giver

"Finally, a system that I can actually use in my business. This is the only book that you'll need to generate a flood of new clients. There's no cheesy intros or objection handling scripts, just a straightforward way to immediately connect with your prospect and build a relationship based on trust. The system taught in this book has transformed my business. I now have a full pipeline of clients and prospecting is no longer a chore. The old way of cold calling is soul destroying. Try Smart Calling instead and leave your competition behind." MARK MARSH, Marketing Partner, The Good Life France

"Art Sobczak is my #1 Go-To-Sales Guru for all things telephone and Smart Calling is the first book I turn to when sellers need help increasing effectiveness on the phone. This Third Edition takes this favorite book to new heights with fresh perspectives and powerful new tips for today's salesperson." MIKE WEINBERG, author of Sales Truth and New Sales. Simplified.

"My experience with Art's calling techniques goes back a LONG way...over 20 years to be exact! Smart Calling continues to help me push past the fear of rejection on calls and instead shift my mindset to one of confidence and calm. Selling on the phone is tough...Art's teaching makes it much easier. Over 7,000 career sales and most I can attribute to his strategies and tips. Thanks Art!" KRISTINE CAIN, Senior Account Executive, CARFAX

Über den Autor

ART SOBCZAK is President of Business By Phone Inc. An internationally known speaker and sales trainer for over 30 years, Art has delivered over 1,500 prospecting and inside sales training programs and workshops to companies and organizations of all sizes worldwide. He received the Lifetime Achievement Award from the American Association of Inside Sales Professionals for his many years of contribution to the profession.

Inhaltsverzeichnis

Preface ix

Part One The Smart Calling Concept 1

Chapter 1 Cold Calling is Dumb, but Prospecting is Necessary: Smart Calling is the Answer 3

Part Two Pre-Call Planning 17

Chapter 2 Creating Your Possible Value Proposition 19

Chapter 3 Intelligence Gathering: Making Your Calls Smart 35

Chapter 4 Using Social Engineering to Gather Intelligence 53

Chapter 5 Setting Smart Call Objectives and Never Being Rejected Again 63

Chapter 6 More Smart Ideas for Prior to Your Call 73

Part Three Creating and Placing the Smart Call 89

Chapter 7 How to Be Smart with Voicemail 91

Chapter 8 Working with Assistants 105

Chapter 9 Opening Statements: What to Avoid to Minimize Resistance 117

Chapter 10 Creating Interest with Your Smart Call Opening Statement 131

Chapter 11 Handling Early Resistance on Your Smart Calls 145

Chapter 12 Using Smart Questions 155

Chapter 13 The More Important Side of the Question: Listening 171

Chapter 14 Recommending the Next Step 177

Chapter 15 Getting Commitment for the Next Action 187

Chapter 16 Wrapping Up Calls and Setting Up the Next Action 199

Part Four Putting It All Together 209

Chapter 17 How to Sound Smart: Effective Telephone Communication 211

Chapter 18 Getting and Staying Motivated 217

Chapter 19 More Smart Calling Success Tips 231

Chapter 20 Smart Calling Reviews, Case Studies, and Makeovers 239

Time for Action! 253

Resources for Smart Calling Success 255

Recommended Reading 257

About the Author 259

Index 261

Details
Erscheinungsjahr: 2020
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 288 S.
ISBN-13: 9781119676720
ISBN-10: 111967672X
Sprache: Englisch
Herstellernummer: 1W119676720
Einband: Gebunden
Autor: Sobczak, Art
Auflage: 3rd edition
Hersteller: Wiley
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com
Maße: 232 x 163 x 27 mm
Von/Mit: Art Sobczak
Erscheinungsdatum: 23.06.2020
Gewicht: 0,477 kg
Artikel-ID: 117497915
Über den Autor

ART SOBCZAK is President of Business By Phone Inc. An internationally known speaker and sales trainer for over 30 years, Art has delivered over 1,500 prospecting and inside sales training programs and workshops to companies and organizations of all sizes worldwide. He received the Lifetime Achievement Award from the American Association of Inside Sales Professionals for his many years of contribution to the profession.

Inhaltsverzeichnis

Preface ix

Part One The Smart Calling Concept 1

Chapter 1 Cold Calling is Dumb, but Prospecting is Necessary: Smart Calling is the Answer 3

Part Two Pre-Call Planning 17

Chapter 2 Creating Your Possible Value Proposition 19

Chapter 3 Intelligence Gathering: Making Your Calls Smart 35

Chapter 4 Using Social Engineering to Gather Intelligence 53

Chapter 5 Setting Smart Call Objectives and Never Being Rejected Again 63

Chapter 6 More Smart Ideas for Prior to Your Call 73

Part Three Creating and Placing the Smart Call 89

Chapter 7 How to Be Smart with Voicemail 91

Chapter 8 Working with Assistants 105

Chapter 9 Opening Statements: What to Avoid to Minimize Resistance 117

Chapter 10 Creating Interest with Your Smart Call Opening Statement 131

Chapter 11 Handling Early Resistance on Your Smart Calls 145

Chapter 12 Using Smart Questions 155

Chapter 13 The More Important Side of the Question: Listening 171

Chapter 14 Recommending the Next Step 177

Chapter 15 Getting Commitment for the Next Action 187

Chapter 16 Wrapping Up Calls and Setting Up the Next Action 199

Part Four Putting It All Together 209

Chapter 17 How to Sound Smart: Effective Telephone Communication 211

Chapter 18 Getting and Staying Motivated 217

Chapter 19 More Smart Calling Success Tips 231

Chapter 20 Smart Calling Reviews, Case Studies, and Makeovers 239

Time for Action! 253

Resources for Smart Calling Success 255

Recommended Reading 257

About the Author 259

Index 261

Details
Erscheinungsjahr: 2020
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: 288 S.
ISBN-13: 9781119676720
ISBN-10: 111967672X
Sprache: Englisch
Herstellernummer: 1W119676720
Einband: Gebunden
Autor: Sobczak, Art
Auflage: 3rd edition
Hersteller: Wiley
Verantwortliche Person für die EU: Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com
Maße: 232 x 163 x 27 mm
Von/Mit: Art Sobczak
Erscheinungsdatum: 23.06.2020
Gewicht: 0,477 kg
Artikel-ID: 117497915
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