Sport and Corporate Nationalisms

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Sprache: Englisch

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Beschreibung

The world of sport is saturated with the signs and images of transnational corporations. But what effect does the relationship between sport and transnational corporate capitalism have on national cultural identities?From baseball in Japan to the growth of womens soccer in the US, from the corporate use of sport after September 11th to the FA Cup and the NBA, sporting events and their corporate partners can have a profound impact on collective imaginations at both transnational and local levels. Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global [...] and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport.

Über den Autor

Michael L. Silk Assistant Professor,Sport, Commerce and Culture, University of Maryland David L. Andrews Associate Professor of Sport and Cultural Studies, University of Maryland C.L. Cole Associate Professor of Kinesiology, Gender and Women's Studies,Afro-American Studies, Sociology, and The Unit of Criticism and Interpretative Theory, University of Ilinois

Zusammenfassung

Also available in hardback, 9781859737941 £50.00 (December, 2004)

Inhaltsverzeichnis

Introduction Sporting Capital: Multinational and Transnational Corporatism

David L. Andrews, University of Maryland, Michael L. Silk, University of Maryland and C.L. Cole, University of Illinois

Section One: Multinational Sporting Corporatism

Professional Sport Teams, Global Logos, and the Global Media/Entertainment Industry: A Political Economy of Transnational Sport

Jean Harvey and Alan Law, both at University of Ottawa

Corporatizing Sport: Adidas, ISL and the Reshaping of Sports Political Economy

Alan Tomlinson, University of Brighton

Marketing Generosity: The Avon Worldwide Fund for Womens Health and the Reinvention of Global Corporate Citizenship

Samantha King, Queens University

SEGA Dreamcast: National Football Cultures and the New Europeanism

Philip Rosson, Dalhousie University, Canada

Fram Pac Bell to the Tokyo Dome: Baseball and Economic Nationalism

Jeremy Howell, University of San Francisco

Section Two: Transnational Sporting Corporatism

Every Girls a Superhero: Corporate (Trans)Nationalism(s), Womens Soccer, and Global (W)USA

Michael D. Giardina and Jennifer L. Metz, University of Illinois

Imagining Benevolence and Nation: Tragedy, Sport and the Transnational Marketplace

Mary G. McDonald, Miami University, Ohio

Making it Local?: NBA Expansion and the English Basketball Subculture

Mark Falcous, University of Otago and Joseph Maguire, Loughborough University

Cultural Contradictions / Contradicting Cultures: The Corporate Transnationalization of China?

Trevor Slack, University of Alberta, Michael L. Silk, University of Maryland and Fan Hong, DeMontfort University

Sport, Tribes and Technology: The New Zealand All Blacks Haka and the Politics of Identity

Steven J. Jackson and Brendan Hokowhitu, both at University of Otago, New Zealand

Beyond Sport: Imaging and Re-imaging Guiness as a Global Brand

John Amis, University of Memphis

Erscheinungsjahr:	2004
Fachbereich:	Allgemeines
Genre:	Importe
Rubrik:	Sozialwissenschaften
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781859737996
ISBN-10:	1859737994
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Silk, Michael L. Andrews, David L. Cole, C. L.
Hersteller:	Berg 3PL
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 17 mm
Von/Mit:	Michael L. Silk (u. a.)
Erscheinungsdatum:	01.03.2004
Gewicht:	0,471 kg