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- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why collaboration is the key to brand-building
- how design determines a customer's experience
- how to test brand concepts quickly and cheaply
- the importance of managing brands from the inside
- 220-word brand glossary
From the back cover:
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."
- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why collaboration is the key to brand-building
- how design determines a customer's experience
- how to test brand concepts quickly and cheaply
- the importance of managing brands from the inside
- 220-word brand glossary
From the back cover:
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."
| Erscheinungsjahr: | 2005 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780321348104 |
| ISBN-10: | 0321348109 |
| UPC: | 785342348101 |
| EAN: | 0785342348101 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Neumeier, Marty |
| Auflage: | 2nd REV edition |
| Hersteller: |
Pearson Education
Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com |
| Maße: | 202 x 136 x 13 mm |
| Von/Mit: | Marty Neumeier |
| Erscheinungsdatum: | 01.08.2005 |
| Gewicht: | 0,248 kg |
| Erscheinungsjahr: | 2005 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780321348104 |
| ISBN-10: | 0321348109 |
| UPC: | 785342348101 |
| EAN: | 0785342348101 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Neumeier, Marty |
| Auflage: | 2nd REV edition |
| Hersteller: |
Pearson Education
Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com |
| Maße: | 202 x 136 x 13 mm |
| Von/Mit: | Marty Neumeier |
| Erscheinungsdatum: | 01.08.2005 |
| Gewicht: | 0,248 kg |
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