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"This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it."
-DILIP SOMAN, Canada Research Chair in Behavioural Science and Economics, and Director, BEAR
HARNESS THE LATEST BRAIN AND BEHAVIORAL SCIENCE TO DRIVE MORE EFFECTIVE CHANGE MANAGEMENT
The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change brings together the art of change-where creativity, meaning, and imagination are leveraged-with the latest research and findings in behavioral science, uncovering the profound impact they have on our ability to adapt, learn, and embrace change and unlocking the secrets to transforming organizations with a human-centric and evidence-based approach.
Written by entrepreneur Beirem Ben Barrah and cognitive neuropsychologist Philip Jordanov, this book explores the fundamentals of the brain and behavior and how to think and approach problems from the mindset of a behavioral scientist, along with how neuroscience relates to business principles like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Practical how-to guides and instructions for implementation are included to help you apply these concepts to improve your own organization.
The Dynamics of Business Behavior earns a well deserved spot on the bookshelves of business leaders and professionals, especially those involved in Management, P&O/HR, or Innovation, seeking to inspire, engage, and navigate change in ways that resonate deeply with people and chart a course that steers their organization towards growth and success.
"This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it."
-DILIP SOMAN, Canada Research Chair in Behavioural Science and Economics, and Director, BEAR
HARNESS THE LATEST BRAIN AND BEHAVIORAL SCIENCE TO DRIVE MORE EFFECTIVE CHANGE MANAGEMENT
The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change brings together the art of change-where creativity, meaning, and imagination are leveraged-with the latest research and findings in behavioral science, uncovering the profound impact they have on our ability to adapt, learn, and embrace change and unlocking the secrets to transforming organizations with a human-centric and evidence-based approach.
Written by entrepreneur Beirem Ben Barrah and cognitive neuropsychologist Philip Jordanov, this book explores the fundamentals of the brain and behavior and how to think and approach problems from the mindset of a behavioral scientist, along with how neuroscience relates to business principles like change management, management and leadership, people and organization, growth, marketing, sales, and innovation. Practical how-to guides and instructions for implementation are included to help you apply these concepts to improve your own organization.
The Dynamics of Business Behavior earns a well deserved spot on the bookshelves of business leaders and professionals, especially those involved in Management, P&O/HR, or Innovation, seeking to inspire, engage, and navigate change in ways that resonate deeply with people and chart a course that steers their organization towards growth and success.
BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology
PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.
Foreword by Bas Zwart ix
Preface by Paul Gibbons xiii
Acknowledgments xvii
Introduction 1
Part I Bridging Two Disciplines 13
Chapter 1 Managing Organizational Change 15
Chapter 2 Think Like a Behavioral Scientist 37
Chapter 3 Behaviorally Informed Change Management 61
Chapter 4 Evidence-Based Change Interventions 77
Part II Eighteen Interventions for Six Change Areas 93
Chapter 5 Planning and Risk Management 95
Chapter 6 Narrative and Communication 117
Chapter 7 Leadership Support 143
Chapter 8 Stakeholder Engagement 165
Chapter 9 Measuring Change 189
Chapter 10 Learning and Development 215
Conclusion: Toward Behaviorally Informed Organizations 241
Notes 245
About the Authors 253
Index 255
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 288 S. |
| ISBN-13: | 9781394196562 |
| ISBN-10: | 1394196563 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Barrah, Beirem Ben
Jordanov, Philip |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 232 x 156 x 28 mm |
| Von/Mit: | Beirem Ben Barrah (u. a.) |
| Erscheinungsdatum: | 02.04.2024 |
| Gewicht: | 0,576 kg |
BEIREM BEN BARRAH is founder and CEO of Neurofied, a brain and behavior consultancy. As an entrepreneur, consultant, and speaker, he combines his interests in organizations, behavioral psychology/neuroscience, and technology. He frequently speaks on topics like change management, decision-making, learning and development, entrepreneurship, and neurotechnology
PHILIP JORDANOV is a cognitive neuro-psychologist and head of training and consulting at Neurofied. He helps organizations such as Novo Nordisk, PVH, and Johnson & Johnson change and improve with insights from brain and behavioral science. He is a frequent guest lecturer at various universities and colleges.
Foreword by Bas Zwart ix
Preface by Paul Gibbons xiii
Acknowledgments xvii
Introduction 1
Part I Bridging Two Disciplines 13
Chapter 1 Managing Organizational Change 15
Chapter 2 Think Like a Behavioral Scientist 37
Chapter 3 Behaviorally Informed Change Management 61
Chapter 4 Evidence-Based Change Interventions 77
Part II Eighteen Interventions for Six Change Areas 93
Chapter 5 Planning and Risk Management 95
Chapter 6 Narrative and Communication 117
Chapter 7 Leadership Support 143
Chapter 8 Stakeholder Engagement 165
Chapter 9 Measuring Change 189
Chapter 10 Learning and Development 215
Conclusion: Toward Behaviorally Informed Organizations 241
Notes 245
About the Authors 253
Index 255
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 288 S. |
| ISBN-13: | 9781394196562 |
| ISBN-10: | 1394196563 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Barrah, Beirem Ben
Jordanov, Philip |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 232 x 156 x 28 mm |
| Von/Mit: | Beirem Ben Barrah (u. a.) |
| Erscheinungsdatum: | 02.04.2024 |
| Gewicht: | 0,576 kg |
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