Liz Moor: The Rise of Brands | Taschenbuch

Cover: 9781845203849 | The Rise of Brands | Liz Moor | Taschenbuch | Kartoniert / Broschiert

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Sprache: Englisch

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Beschreibung

Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.

Zusammenfassung

Also available in hardback, 9781845203832 £55.00 (October, 2007)

Inhaltsverzeichnis

1. Introduction: The Rise of Brands2. The Brand in History3. Brands, Culture and Economy4. Branded Spaces5. Intellectual and Other Forms of Property6. National Brands and Global BrandsConclusion

Details

Erscheinungsjahr:	2007
Genre:	Importe , Kunst
Rubrik:	Kunst & Musik
Thema:	Innenarchitektur & Design
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781845203849
ISBN-10:	1845203844
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Liz Moor
Hersteller:	Bloomsbury 3PL
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 11 mm
Von/Mit:	Liz Moor
Erscheinungsdatum:	01.10.2007
Gewicht:	0,316 kg