Ralf T. Kreutzer: Toolbox Digital Business

Cover: 9783658370169 | Toolbox Digital Business | Ralf T. Kreutzer | Buch | xxi | Englisch

Rückseite: 9783658370169 | Toolbox Digital Business | Ralf T. Kreutzer | Buch | xxi | Englisch

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Sprache: Englisch

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Beschreibung

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Über den Autor

Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics.

Inhaltsverzeichnis

Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management - shaping change processes successfully.

Erscheinungsjahr:	2022
Fachbereich:	Management
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xxi 561 S. 5 s/w Illustr. 168 farbige Illustr. 561 p. 173 illus. 168 illus. in color.
ISBN-13:	9783658370169
ISBN-10:	3658370165
Sprache:	Englisch
Einband:	Gebunden
Autor:	Kreutzer, Ralf T.
Auflage:	1st edition 2022
Hersteller:	Springer Fachmedien Wiesbaden Springer Fachmedien Wiesbaden GmbH
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	241 x 160 x 37 mm
Von/Mit:	Ralf T. Kreutzer
Erscheinungsdatum:	14.05.2022
Gewicht:	1,033 kg