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The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
1. The contemporary phenomenon of personalisation
2. Personalising consumption or consuming personalisation
3. The ethical dilemma of personalisation PART 2 Digital personalisation4. Delivering personalised, digital experience
5. Predictive personalisation: are we watching or being watched?
6. Personalisation: what the experts think PART 3 Tailor personalisation
7. Individualisation of markets: towards personalisation
8. Consumers and producers: whose personalisation is it?
9. Customisation and co-creation: an evolving complexity PART 4 Personalisation by material engagement
10. Personalisation and the category of the person
11. Persons consuming
12. Persons repairing: reficio ergo sum PART 5 Back to the personalised future
13. Lessons learned: personalising the future, personalising ourselves
| Erscheinungsjahr: | 2022 |
|---|---|
| Produktart: | Nachschlagewerke |
| Rubrik: | Sachliteratur |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780081019870 |
| ISBN-10: | 0081019874 |
| Sprache: | Englisch |
| Herstellernummer: | C2016-0-00421-7 |
| Autor: |
Kuksa, Iryna
Fisher, Tom Kent, Anthony |
| Hersteller: |
Chandos Publishing
Elsevier Science & Technology |
| Verantwortliche Person für die EU: | Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de |
| Maße: | 13 x 152 x 229 mm |
| Von/Mit: | Iryna Kuksa (u. a.) |
| Erscheinungsdatum: | 25.08.2022 |
| Gewicht: | 0,44 kg |
1. The contemporary phenomenon of personalisation
2. Personalising consumption or consuming personalisation
3. The ethical dilemma of personalisation PART 2 Digital personalisation4. Delivering personalised, digital experience
5. Predictive personalisation: are we watching or being watched?
6. Personalisation: what the experts think PART 3 Tailor personalisation
7. Individualisation of markets: towards personalisation
8. Consumers and producers: whose personalisation is it?
9. Customisation and co-creation: an evolving complexity PART 4 Personalisation by material engagement
10. Personalisation and the category of the person
11. Persons consuming
12. Persons repairing: reficio ergo sum PART 5 Back to the personalised future
13. Lessons learned: personalising the future, personalising ourselves
| Erscheinungsjahr: | 2022 |
|---|---|
| Produktart: | Nachschlagewerke |
| Rubrik: | Sachliteratur |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780081019870 |
| ISBN-10: | 0081019874 |
| Sprache: | Englisch |
| Herstellernummer: | C2016-0-00421-7 |
| Autor: |
Kuksa, Iryna
Fisher, Tom Kent, Anthony |
| Hersteller: |
Chandos Publishing
Elsevier Science & Technology |
| Verantwortliche Person für die EU: | Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de |
| Maße: | 13 x 152 x 229 mm |
| Von/Mit: | Iryna Kuksa (u. a.) |
| Erscheinungsdatum: | 25.08.2022 |
| Gewicht: | 0,44 kg |
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