Ellen Naylor: Win/Loss Analysis | Taschenbuch

Cover: 9780997272215 | Win/Loss Analysis | How to Capture and Keep the Business You Want

Rückseite: 9780997272215 | Win/Loss Analysis | How to Capture and Keep the Business You Want

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Sprache: Englisch

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Beschreibung

If your company is struggling, losing its visibility or failing in growth projections, you need Win/Loss Analysis. Woven throughout are steps to gather competitive intelligence and customer insight. With the guidance of this book, you will remove the guesswork and gain more business through Win/Loss Analysis.

Über den Autor

Ellen Naylor is one of America's pioneers in competitive intelligence (CI) and Win/Loss analysis. Naylor initiated Verizon's first CI program for enterprise marketing in 1985. Ellen's company, The Business Intelligence Source, is in its 25th year. The company's research has consistently helped companies beat the competition and make smarter strategic decisions. Over the last 25 years, Naylor has been a frequent speaker at conferences, webinars and universities globally. She has given Win/Loss Analysis training and presentations as well as elicitation training and presentations to great acclaim around the world. She wrote the award-winning book, Win/Loss Analysis: How to Capture and Keep the Business You Want. Ellen won the Catalyst and Fellows awards from SCIP, served on their board and contributed to three SCIP books, most notably, Starting a Competitive Intelligence Function. Ellen is on the executive committee for the Council of Competitive Intelligence Fellows, an educational organization that provides thought-leadership, practical guidance, and awareness of sound and ethical intelligence practices.

Erscheinungsjahr:	2018
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780997272215
ISBN-10:	099727221X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Naylor, Ellen
Hersteller:	LIGHTNING SOURCE INC
Verantwortliche Person für die EU:	preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	216 x 140 x 12 mm
Von/Mit:	Ellen Naylor
Erscheinungsdatum:	11.09.2018
Gewicht:	0,259 kg

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