Personal Brand Management through Social N...

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Sprache: Englisch

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Beschreibung

Social networks are currently a great medium for interaction between people, this is used in many cases to create groups of followers to a person, for their ideals or way of being, this leads to the personal brand to play a very important role in marketing, taking into account that many corporate brands take advantage of these followers to publicize their products thanks to the exposure that allows a positioned personal brand, this is how the so-called influencers become a means of exposure of corporate brands. Although it may sound paradoxical, corporate brands use personal brands for their exposure. Identifying how to manage a personal brand takes us back to the literature on branding and corporate brands, generating the need to identify similarities and differences that can have the management of a corporate brand with a personal brand, having as common field the use of social networks.

Über den Autor

Master en marketing, Universidad de Manizales ; spécialiste en finance, Politécnico Grancolombiano. Enseignant-chercheur à l'Escuela Nacional del Deporte, Cali. Il a travaillé comme consultant en entreprise et formateur de chefs d'entreprise.

Details

Erscheinungsjahr:	2023
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9786206995500
ISBN-10:	620699550X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	David Tenorio, Luis Enrique Sanchez G., Gloria M.
Hersteller:	Our Knowledge Publishing
Verantwortliche Person für die EU:	preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	220 x 150 x 5 mm
Von/Mit:	Luis Enrique David Tenorio (u. a.)
Erscheinungsdatum:	28.12.2023
Gewicht:	0,107 kg